The Incredible Mr Sebastian Terry

http://us7.campaign-archive1.com/?u=588829d2dcaeb0bf23f2bf2da&id=413c896c3e&e=271de6d5e0

Sebastian Terry is nothing short of amazing.

If you want inspiration check out his latest blog post!!!

AMZING DUDE!!!!!!!!

Google+ Where Have All The Speakers Gone?

Why is Google+ a great tool for talent?

Speakers, Emcee's, Trainers, Entertainers, Bands for that matter anyone who who would like to get more work in the Corporate sector in Australia, would be advised to optimise their presence on Google+.

Google+ has 359 million registered users and contains the most business friendly features of all social networks. My tip is to take advantage of this before things change, as they have done on other social media sites where we are squeezed, little by little, into submission for that monthly subscription or pay per click adverts.

The Entertainers have managed to connect with a number of Speakers on Google+, those who always seem to be ahead or at least up to date with the current online marketing curve, however it would seem the take up is rather sluggish!

The Google+ platform has been shown to dramatically improve search engine rankings,  which increases your online presence and boosts your SEO efforts.

Our online marketing efforts make up a large percentage of the resources that we allocate to our overall marketing strategy, The Entertainers are consistently working towards becoming a noticeable and trusted source of information for our Clients and the talent we work with. This article ,we trust is an example of that intent.

While attempting to connect with Speakers in the past few months on Google+, it is "mind blowing" at the lack of attention Speakers are paying to Google+.

Here is an article which we found to be a great resource to give you a grounding and basic understanding of how to get going 21 Simple Ways to Get More Followers for Your Google Plus Business Page

For Speakers, Emcee's, Trainers, Entertainers, Bands to compete in a very competitive marketplace and stay on Speaker Bureau's radar, their marketing efforts towards such, need much more attention than sending a Speaker Bureau a Bio and Pic and hoping for the best. We encourage you to connect with The Entertainers on these platforms, be supportive of the roles we each play in this market, which will assist us all to "reach out" into the clients sphere of influence.

Perhaps the most difficult concept to understand, is the paradox between what we have been doing for the last few decades around marketing and what is now required of us. It is hard work! Not only is it required of us to post relevant, original and creative content on platforms such as Google+, it is also paramount that we understand these marketing devices as a matter of continuity for our respective business's.

While hiring a "gun for hire" may seem the most practical and convenient approach, beware!  The essence of who you are, what you do and how you want others to perceive the work you do can be lost by the incongruent nature of this type of arrangement. DYI is the most effective course for you to take.

So why is it that searching for Speaker profiles on Google+ produces such low results?

Apart from the obvious such as not having the knowledge or skills around the basics, such as tagging or making yourself easy to search by using commonly searched keywords, overwhelm is the most likely suspect. There are a whole new set of skills required which involve linking your accounts, designing your profile, writing a blog, creating content, Authorship and the list goes on. Fortunately the resources are all at your fingertips with a simple search. There are literally thousands of articles and videos on how to optimise Google+.

So get to it and make sure you connect with The Entertainers once you have your Google+ profile up and running. It is the business tool you have been looking for to make your business visible to the right prospects and I promise you it will lead to more work.

A Time Saving Resource When Booking Talent

HOW TO BOOK A SPEAKER

While I was researching information which is available online about booking talent, I was surprised to find a lack of comprehensive information around the subject. I searched Google (well beyond the first page), behold there was still little in the way of robust documentation around my search "How To Book A Speaker".

I decided to write a short, condensed guide on the subject which will be released in the coming weeks based on the experiences and day to day running of the The Entertainers Australia, a Speaker Bureau based in Sydney Australia.

Fortunately we have received positive feedback from both Speakers and Clients who have road tested the book for us. It would see that not only those who book talent are starved of accurate and transparent information around the workings of a Speaker Bureau, Speakers are also learning from the contents.

This is an excerpt from the book and it explains briefly what exactly is a Speaker Bureau.

The book will be available through Amazon, details will be forthcoming on this blog how you can pick it up.

What is  Speaker Bureau?

A Speaker Bureau is a company, which operates to facilitate Speakers for clients requiring after-dinner Speakers, motivational Speakers, awards hosts, cabaret acts, conference facilitators and keynote Speakers. It also provides entertainment options such as bands, comedians and other acts.

Speaker Bureaus maintain a database of personalities and their agents, as well as other hard to come by information. The Speakers hail from fields as diverse as politics, sport, business, television and comedy. A Speaker Bureau has the benefit of extensive industry contacts, as well as access to a wide range of useful databases.

If you have ever tried to track down a celebrity or media personality, you will understand that it can often take way too much time searching for a direct contact; some individuals are quite purposely invisible. It is a Speaker Bureau’s intellectual property that makes it such a valuable asset.

Speaker Bureaus service a range of clients ranging from SMEs to large corporate entities, charities and organisations, and they provide a fast track and trusted link between the Speaker, act or entertainment option and the client. The Speaker Bureau then mediates between both parties, from the primary stages of making contact, through to the booking and logistics process.

Traditionally, Speaker Bureaus are reluctant to give the client any contact details until the contracts are signed. This is to alleviate the possibility of the client contacting the talent directly after receiving the talent’s contact details. While this type of practice is not that common, it does happen. It may not surprise you to know that the Speaker will always be loyal to the source of the lead; they will likely pass the inquiry back to the Bureau should an agency or organisation try to take the direct route. The Entertainers believe that getting the Speaker involved in the early stages of the proposal for the benefit of all is much more beneficial. Disregard the cloak and dagger stuff and rely on integrity. It is a small industry and news travels faster than a speeding bullet, good or bad!

Speaker Bureaus assist the client and the Speaker to negotiate a speaking fee for an event or a conference. The Speaker, or the Speaker’s agent, usually sets this fee. Once the contract terms are agreed upon the account manager of the Speaker Bureau will hand the client to her/his event coordinator within the Bureau to generate the contracts and handle the logistics.

This involves fees, transport, accommodation and timings, as well as communication between Speaker and client with briefing calls and any one-on-one meeting that may be required.