Why is Google+ a great tool for talent?
Speakers, Emcee's, Trainers, Entertainers, Bands for that matter anyone who who would like to get more work in the Corporate sector in Australia, would be advised to optimise their presence on Google+.
Google+ has 359 million registered users and contains the most business friendly features of all social networks. My tip is to take advantage of this before things change, as they have done on other social media sites where we are squeezed, little by little, into submission for that monthly subscription or pay per click adverts.
The Entertainers have managed to connect with a number of Speakers on Google+, those who always seem to be ahead or at least up to date with the current online marketing curve, however it would seem the take up is rather sluggish!
The Google+ platform has been shown to dramatically improve search engine rankings, which increases your online presence and boosts your SEO efforts.
Our online marketing efforts make up a large percentage of the resources that we allocate to our overall marketing strategy, The Entertainers are consistently working towards becoming a noticeable and trusted source of information for our Clients and the talent we work with. This article ,we trust is an example of that intent.
While attempting to connect with Speakers in the past few months on Google+, it is "mind blowing" at the lack of attention Speakers are paying to Google+.
Here is an article which we found to be a great resource to give you a grounding and basic understanding of how to get going 21 Simple Ways to Get More Followers for Your Google Plus Business Page
For Speakers, Emcee's, Trainers, Entertainers, Bands to compete in a very competitive marketplace and stay on Speaker Bureau's radar, their marketing efforts towards such, need much more attention than sending a Speaker Bureau a Bio and Pic and hoping for the best. We encourage you to connect with The Entertainers on these platforms, be supportive of the roles we each play in this market, which will assist us all to "reach out" into the clients sphere of influence.
Perhaps the most difficult concept to understand, is the paradox between what we have been doing for the last few decades around marketing and what is now required of us. It is hard work! Not only is it required of us to post relevant, original and creative content on platforms such as Google+, it is also paramount that we understand these marketing devices as a matter of continuity for our respective business's.
While hiring a "gun for hire" may seem the most practical and convenient approach, beware! The essence of who you are, what you do and how you want others to perceive the work you do can be lost by the incongruent nature of this type of arrangement. DYI is the most effective course for you to take.
So why is it that searching for Speaker profiles on Google+ produces such low results?
Apart from the obvious such as not having the knowledge or skills around the basics, such as tagging or making yourself easy to search by using commonly searched keywords, overwhelm is the most likely suspect. There are a whole new set of skills required which involve linking your accounts, designing your profile, writing a blog, creating content, Authorship and the list goes on. Fortunately the resources are all at your fingertips with a simple search. There are literally thousands of articles and videos on how to optimise Google+.
So get to it and make sure you connect with The Entertainers once you have your Google+ profile up and running. It is the business tool you have been looking for to make your business visible to the right prospects and I promise you it will lead to more work.
