The Entertainers interviewed CUDO Founder Billy Tucker recently.
I asked Billy to give us a brief snapshot of who he is.
The Owner of data consultancy 57 Signals, Co-Founder of Beyond Cover and Founder of MD Yabbit.
Prior to founding Cudo, Billy worked for Microsoft where he helped launch the Xbox business in London, before leading the Bing Search business across Asia.
Billy operates on the cutting edge of marketing, with a vast knowledge of personalising and optimising the digital experience that clients have when they interact with your business on-line, maximising the likelihood of purchases.
Billy is passionate about new business models, recognising their benefit in the market place and having the ability to understand and execute that business successfully.
His consultancy service 57 Signals also has current contracts with QBE Insurance and American Express.
His keynote style is confident and assured, bringing to the platform information and statistics which are extremely relevant to companies wise enough to embrace current on-line trends in marketing position and profitability, using such mechanisms as crowd-sourcing and aggregated data.
Here are some notes from the interview:
"Why can't big companies innovate?" is one of Billy's keynote topics. Why in this age entrepreneurs can sneak in behind them with great innovations and steal market share. He believes that big business does have the ability to innovate, however it not natural to them or at the surface of their DNA. By helping large corporates recognise that they do have an inner entrepreneur is something Billy enjoys immensely.
This keynote is around why it is difficult and some great case studies on why so major companies are failing against craggy little startups. He likes to conduct brainstorming sessions with anything up to 200 to 300 people on ways to bring innovation to life inside their business.
Other sessions have been around the fascinating "big data", the easiest description of "big data" is aggregating data, some that is yours some thats not yours, some that you buy, some you find on Google, for example "have you Googled yourself?" There is information on each one of us which can be collated and used. Imagine doing that on mass
for all of the million customers you have and using that data to go personalise their internet experience when they touch your business, on-line or off. While it is a complex formula it holds a huge amount of value for big business today.
His keynote can also focus on "How do you personalise the experience for consumers to drive a better experience but a more profitable experience?"
A lot of the margin lives in getting loyalty from you customers, in the up sell and cross sell.
I asked Billy "What types of companies should be seeking you out?"
The keynotes that have been really successful are large organisations which have executive offsites of 100 to 200 who trying to rethink their strategy. I have also had great success at large marketing conferences.
I enjoy awakening people to the nuances of the internet. That means any size organisation will benefit from the information I have especially if they want to take advantage of current on-line trends in big data.
Billy is able in his Q & A session, to facilitate insights on how the business can innovate, the insights may not come from Billy however, he knows how to get the workshop exploring this territory which can be extremely valuable.
His interest are helping big business innovate, helping drive an improved and more profitable customer experience and generally help that entrepreneurial spirit emerge from big business.
For more information on securing Billy Tucker at your next event contact Terry Burgan by email on
terry@theentertainers.com.au or call +6 1 2 8958 6482
